NEXT/NOW was part of a groundbreaking retail concept for the NBA Store on New York’s 5th Avenue. With bragging rights as the only one in the U.S., the store opened just in time for 2015’s Holiday season. More than just the new Air Jordans, this concept flagship store is complete with 10 overhead monitors, a 30-foot LCD basketball net, and the hero: a Retail LED display and news ticker that spans across 3 walls and 400 square feet. The LED ticker is visible from the street and houses a custom management system that presents live game coverage, scores, highlights and more, with the ability to customize content for special events and visitors.
NEXT/NOW consulted on the content management system feeding the displays by way of art, audio and the overall technical approach and data solutions. Check it out next time you’re in NYC and read what Forbes had to say about it.
