Process

Official Health Provider for the NBA, Kaiser Permanente, wanted to leverage their relationship with the NBA along with their imaging rights with All-Star Steph Curry. So for the NBA All-Star Weekend Crossover, NEXT/NOW worked with agency partner Octagon to develop a gesture-controlled, larger than life three-point shootout, where fans stepped into the shoes of the famed point guard and competed for a top score. When the fans leaped, Steph leaped; when they shot, Steph shot.

The activation ended with a personalized video shareable emailed to the fan.

Process

Official Health Provider for the NBA, Kaiser Permanente, wanted to leverage their relationship with the NBA along with their imaging rights with All-Star Steph Curry. So for the NBA All-Star Weekend Crossover, NEXT/NOW worked with agency partner Octagon to develop a gesture-controlled, larger than life three-point shootout, where fans stepped into the shoes of the famed point guard and competed for a top score. When the fans leaped, Steph leaped; when they shot, Steph shot.

The activation ended with a personalized video shareable emailed to the fan.

What We Did

  • 3d Modeling and Animation
  • Game Design
  • Gesture Control
  • Social Shareable Automation

What We Did

  • 3d Modeling and Animation
  • Game Design
  • Gesture Control
  • Social Shareable Automation

What Made it Successful

  • Just under 1000 users engaged with experience.
  • Hundreds of shares across social media.

What Made it Successful

  • Just under 1000 users engaged with experience.
  • Hundreds of shares across social media.

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